Hello To All You Pizza Gurus,
Let em start by giving you a little background on my shop. We opened about 8 months ago. The town is a suburb of approximately 30k people…on the outskirts of a city with about 120k people. My shop is in an area that is made up of middle to upper class families. There are 3 other pizza shops …plus a Dominoes (gag) in my town.
We serve a New York style pizza and cook it on a Bakers Pride deck oven. We offer dine in for about 70 to 80 people and we also offer delivery and of course…take out. We also have a salad bar that brings in people who come just for the salad bar…it has a very good reputation as the best salad bar in town.
When we opened we were slammed…to be expected of course. We made some mistakes, and made some customers mad, and did some things good and kept some customers coming back. As expected, our sales spiked at about 2 months and then started to decline at teh end of November and continued to drop until we leveled out at the end of January. Sales when we opened were in the 10-12k a week…now we have leveled at 4-5k a week. But sales seem to be slowly increasing as we improve our customer base.
My questions for you all are the following:
Does anyone know how to jump start the delievery portion of my business? We currently only do about 50 delieveries a week.
Anyone have any suggestions or referrals for a marketing campaign…one that really works? Or should I just do door hanging through my employees? I know we have good pizza…honestly the best in town…I just need to get people to buy it.
Whats the best way to get a better lunch crowd going? Our lunch crowd fluctuates with Friday being very busy but the rest of the week is blah…anyone have any good marketing ideas to get a constant lunch crowd going?
Bottom line is I want to get my sales back up to where they were when we opened…wishful thinking??? Probably, but I think I can get atleast halfway back to those numbers on a consistent basis.
All input and advice is greatly appreciated! Thank You.