Tyson, he’s not sampling, he is trying to steal your drivers.
I worked for Dominos Pizza for 15 years and Papa Johns for one year before opening up my own chain. I opened up three Papa John’s stores in the year I worked for them, and I learned some new ideas, and I honed my learned skills from DPI.
If you know who he is. Flag his name, and next time he orders take the delivery yourself. He probably already knows who you are, cause my guess is he has been into your store several times trying to steal your employees. When you meet him, tell him enough is enough. Go pick on Dominos.
I echo the marketing suggestions of the others. However, you should be boxtopping, and doorhanging, and throw out the tag line “We Honor Any Other Pizza Delivery Companies Coupons” cause PJ likes to do a little deep discounting for the first six months to a year. My average opening was about $14,000 a week for the first period, and then a steady 1 to 2% weekly rise over the next year.
You need to tell you current employees who may have been enticed to come over to PJs. That PJ is doing a Cattle Call, they will hire everyone, and will cream the crop after about 4 weeks. The turnover in the beggining for me may have been upwards of 400% cause we found that the employees we stole were usually the ones that were on there way out anyhow.
Oh yeah, Lock your dumpsters.
Develop fundraisers with your Elementaries, Middle Schools, and High Schools Pronto!!! Cause I guarantee you they are working on it right now.
We used to get affiliated with the Elementaries first, doing school nights, we also had a door-to-door group of sales people go out and sell a coupon packet with three free pizza a 16", a 12", and a 10", a free order of Breadsticks, and a free order, or cheesebread. Plus the book had 20 BOGO coupons, and Several $4.00 off, $3.00 off, and $2.00 off. We sold these Booklets that had a magnet on them so they could stick to the fridge for a $20. All this money would go to the Elementaries PTA, which would earn us more favor with them.
In most of my situations we would lose money the first period(maybe $20,000), Breakeven the second period, and profit ($15,000 to $20,000) the third Period.
Protect you hard drives, and your customers list, I guarantee he maybe working one of your key employees into stealing your customer database. I did it all the time. Oh yeah did I already tell you to lock your dumpsters.
PJs is firmly planted in a head to head battle with Pizza Hut, and Dominos. If your product focus is mainstream, you might consider, moving to the topside of the market, and add some gourmet toppings to your list. So as to differentiate yourself from them.