I just came across this website a couple of days ago and was excited to know that perhaps I could get some advice from those of you who’ve been there and done that.
My story…I have just recently (march) purchased a small pizzeria near a small junior college. The place have exchange hands twice prior to me. There are a few nearby businesses as well as some residential area.
We currently do not deliver, neither did the last 2 owners from what I heard. The area dies down when the sun goes down and so we never keep our doors open past 7pm. We’re also closed on the weekends.
Sales has been between $300 - $500 per day since I took over in March, same for the seller according to them. I have one helper in the back and myself takes care of everything in the front of the house. We do have around 15 seats and it fills up during lunch hour. Our business is 90% by the slice.
Now that the jr college is out, our sales has dropped to $200 a day.
I always knew that I would start a delivery program in the summer when the students are out and this leads to my question…
- I’ve designed a door hanger to be printed to save cost of having someone else designing it. It looks great and professional according to my friends and regular customers. The size is 4x9. In the front, I list all my specialty pizzas and its price along with 4 act now coupons. On the back I list all my ingredients along with the rest of my menu, calzones, salads, and sandwiches with all its prices.
My questions…is this too much information??? Should I list all my prices?? I was hoping by listing all my prices (very reasonable), I can attract more in store business.
Also, what other marketing ideas can I look into to increase sales during this off season???
Thanks for your help…