Just keep doing what your doing, but just do it better and smarter. Do a Grand Re- Opening the same day that they plan on opening. And market the heck out of it.
Godfather’s Pizza sucks. Advertise “Support Local Businesses” or “Buy Local” or something along the lines of that. Keep your quality up so only the value customers go there and you retain the rest of the customer base. Don’t sink to their level or you’ll go under.
I remember a long time ago sitting outside of another shop counting cars and thinking about lost sales and customers. And I thought back to what somebody said to me and at that moment and realized I was watching the wrong shop. (Somebody once told me not to waste time worrying about what the other guy is doing, worry about what you are doing. Good product, good service, fair price)
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Close your shop down the weekend they do their grand opening. They’ll be so overwhelmed by the amount of business they’ll put out a terrible product with poor service. Your customers will come running back with horror stories. Lol jk
I never let my competition know if I have to close. It definitely will overwhelm your closest competitor causing for a night of terrible service, ecspecially late deliveries Your customers will be thinking the whole time how they would never have to deal with this type of service with your shop. Kind of a crazy approach but it makes me feel better thinking that when I have to close down for maintenance or repairs or whatever.