Newsletters

How many of you use a newsletter? How often do you send it out? How well does it work?

I did a newsletter. It was fun and I got some nice compliments on it. But be ready to put in the time. I first started off monthly; then made it quarterly; finally decided it just took too much time for the amount of return it generated. Maybe I just bit off more than I can chew.

I do believe in newsletters. They are a great way to keep people engaged with your business. I used it to announce new products, community outreach, employee highlights, etc. I distributed them via an e-newsletter and hardcopy boxtoppers.

I would like to do it again in the future. I just know now how much work it is to keep it going and won’t try until I know I can commit that much time.