Hi everyone! Ok, I am going to lay it all on the line here and tell ya’ll everything.
Here is my situation.
I HAVE NO MONEY!! Ok, now that is out there, lets get onto the meat and potatoes of what I am facing.
I am not behind on any bills YET. But it is coming, and the only reason I am not behind is because my fabulous hubby has pulled me out of the bill collector grips. But That was a 1 time deal. I am on my own again. And I CANNOT get back into that same situation.
The last few months have seen sales go into a downward slide. The last 2 days have been so bad it was a waste of time to be open. PERIOD!
I HAVE TO GET SALES UP TODAY!! Now, knowing how desperate I am, here is what I need to know. What can I do for VERY CHEAP OR FREE!! It has to cost almost NOTHING. I know this may be a crazy idea. I know you cant get something for nothing, but I am asking you all, to dig deep in your memories and give me ANYTHING that you may have done that paid off in sales even a little.I have basically 1 year to change things or I am out of here. As some of you know, I am a take-n-bake, but added on baking in the last 6 months or so. But my big problem is that I see the same customers over and over and over again, they are keeping me alive, but as you know, that means I am not seeing any new faces. Everyone that walks through the door I can tell you what they want. That is NOT a good thing, as you already know.
What I have tried is this:
Box topping lunches with 10% off deal for dinner meals
I have a menu, email sign up box outside my store, and me personally standing outside to talk to people
I have a superior product to my competitors (I am the ONLY independent surrounded by 9 other chain pizza places in a 2 block radius!!) When I first moved here I was one of 4, it has grown that much in 2 years.
As of right now I am getting an average of 8-20 customers a day, good lord!! I dont even know how i have lasted this long!
I have added on to my menu to include grilled subs as well.
I have dine in seating, but NO ONE SITS HERE!! I have a very nice looking restaurant, but no one thinks to eat here. I have added onto my signage, dine-in take-out to try and get people to come in.
Um, I cant think of anything else. I am a gourmet place, so I dont know that doing steep discounts would be a good idea. What can I do to get people in that appreciate our quality, etc. The customers I do have never balk at my pricing. So I am not overpriced. But…I am at a loss.
I am starting a promotion on Friday of suprise envelopes, with each purchase people get a sealed envelope, they have to keep it sealed until their next purchase. After they order the next time they can open their envelope that will have a suprise in it, 1 will be a free purchase, others will be free add ons or discounts etc.
The week after will be crazy 8’s week, 1 topping large pizza for 8.88 after that, I dont know what to do. The biggest probelm with these promos is the only people who will know about them are my current customers, and as much as I know it is easiest to market your current customers, how can I get people who arent regulars to see this, I am thinking getting staff out with some sort of flier I print off myself and put on peoples windsheilds? I have done this on quite a few occasions, it is not allowed in my city, but i havent been hand slapped yet, so I will keep doing it till I get my slap, bettter to ask forgiveness then permission right? hehe
K, that is all I have for now…CHEERS!!
PLEASE HELP ME!!!