That original post I made was for saturation mail. Mailing to a database is slightly different.
Yes, you can use your bulk mail permit for your database mailings. The rate is going to vary by how much you sort and where you take it to.
For reference, check out this link: http://www.usps.com/forms/_pdf/ps3602rjuly.pdf
You want to look at section “A”, which is automation letters. “Entry” is where you take it to, “Price Category” is how much you sort. If you just take it to your local post office you won’t get any entry discount, so you’re looking at the “None” lines. 3-Digit and 5-Digit means how much you sorted by ZIP code. If you separate all of the ZIP codes into individual trays you get the “5-Digit” discount. If you only separate by the first three digits if the ZIP you get the “3-Digit” discount.
I do 5-Digit and drop them at my local office, so I get the price on line A1 - 23.3 cents. Your price will vary on your circumstances.
If you’re close to the DSCF (basically, the “main” post office for a large area) then you can drop there and get a much better discount. I’m only 15 minutes from my DSCF, so I should really get a permit there… it’s on my list of things to do because I"ll drop down to 19 cents per piece.
These mailers must be barcoded, but if you’re doing a mail merge off of Word it will do it for you.
Technically, your list also needs to be “cleaned” by software, which is called CASS certification. You can purchase software to do this. My local post office, however, doesn’t seem to care about that so I never do it
What, I haven’t had any problems dropping at my local post office yet. Post offices that accept bulk mail are called BMEUs, or “Bulk Mail Entry Units.” Are you in a rural area? My local post office isn’t a BMEU, but the nearest one is about 2 miles down the street. There’s another one 3 miles the other way… I’m surprised your nearest one is 45 minutes away!
Kris, please ask away if you have any questions on this. I spent way too much time learning about this crap to not share it.