Pizza Industry's Target Market and Segmentation


I am a Marketing Student at Cal State Northridge. I’m currently working on a project on Papa John’s Pizza. I’m having a little trouble finding information regarding their target market and their segmentation strategies. I was wondering if there was any information you could give me regarding Papa John’s or the pizza industry in general. Any information regarding pricing strategies would also be greatly appreciated.

Thank you for your time,

Have you tried Papa J’s Corporate Office? They may be willing to help. There is also a regular poster on this board PapaJGirl. She may be able to point you in the right direction.