We quote 45 minutes on average during peak hours. There are days when it’s well over an hour; holidays and what not. We’ve quoted as high as 3 1/2 hours, but that wasn’t a normal day at all… surprising how many people are willing to wait that long.
As far as delivery, this is my opinion…
Are you happy with where your business is? Are you making enough money (some say there is never enough) to be financially stable? Have you pushed the limits of stress yet to where you’ll probably die early? These are just a few things that I ask myself when I take on new things that are decent sized changes.
I have one location that I kick myself for adding delivery. Worked perfectly fine without it. Everyone was picking their own food up just fine. Sure, we added the convenience to some of these customers and some of them started getting it delivered but we’ve added the overhead and stresses of delivering.
When you add delivery you then have things to worry about that are out of your hands. Car accidents (in$urance), drivers doing shit they aren’t suppose to be doing (another delivery driver caught selling drugs last week I think?) etc.
Also, drivers, for me at least, also seem to be the most problematic staff members out of my entire crew. They never seem to be happy even on days where they make 500 in tips. “Why should I have to take this back to the customer when the kitchen screwed up the order? Is the company going to double my commission for me going back?”… This is the mentality these guys get after time. They feel they are owed everything. User mileage may vary as far as the above go, but I have a feeling it’s not just me with these troubles.
That said, delivery works. Obviously no doubt about that, or else it wouldn’t exist. It can potentially add more profit as well, but this isn’t always guaranteed true, especially for the first (month, year, etc) of implementing it. It can take time and/or major advertising for people to even know you deliver.
Jeez looking back, everything I said seems negative. It really isn’t. I mean, we deliver and our locations… I guess my main point is pretty simple:
You don’t have to deliver to make it, especially if you’re making it without delivery.
After I submitted this I realized that anyone reading should understand that what I said is for guys like us who are dine-in establishments. Not offering delivery at your delco concept is most likely a terrible idea.