in preparing for my “fool’s tax” I’ve been reviewing recent threads on sales forecasting…
I’ve always built my model starting w/opening day “expectations” and “ramping” up sales over time…
I’m curious as to where we get the idea/concept of $17.xx/per household divided by the # of other shops in the trading area…
as well as the idea of $ .50 - $2.00 per/person in the trading area…
input please…
The $17 to $20 per month per household comes from market reasearch done by the National Restaurant Association on spending habits of Americans. I cannot quote the reasearch design, the statisticsal analysis used or the market sample used . . . but it seems a pretty good WAG for what happens in my market and nearby markets, at least.
And…
The idea of 50 cents - $2.00 per household comes from my personal studies based on the types of markets in which my corporation occupies. It’s not scientific research but it’s a pretty accurate guess.
-J_r0kk