Sales Report: One year study on pizza menu mailers

Good morning folks,

We just concluded a one-year analysis of a single direct marketing campaign for an independent pizzeria. The idea was to call-track the campaign’s performance to see how much revenue the average menu mailing campaign could generate over the course of the year.

As of last month, the location was still averaging over 70 calls per month — from the same year old menus.

In this particular scenario, the item mailed was an 11" x 17" folded takeout menu – sent to 10,007 local mailboxes.

Check out the numbers below:

I thought this would be interesting/motivational to share, as the numbers are very encouraging.

Read the full story CLICK HERE.

Have an excellent weekend,