Selling Beer: need your feedback

I’m working on an article about beer for our March issue. Get involved in the article by answering one or more of the questions below and sending your responses to me at by Monday, Jan. 19. Don’t forget to include your NAME, TITLE, BUSINESS NAME and CITY/STATE!
How many kinds of beer do you sell? Do you sell more draft or bottled/canned? What’s your best seller?
How do you market/advertise beer in your business?
Do you suggest beer pairings with different menu items?
Do you hold beer tastings/samplings?
Do you have beer specials?
Do you make beer “cocktails” (such as a Black and Tan)?
When a pizzeria owner starts selling a new beer, what is the best way to get people to try it?
What are the positives and negatives of selling beer?
And feel free to include any additional info that is relevant to the subject. Thanks in advance for your feedback!

Tracy Morin
Managing Editor, PMQ’s Pizza Magazine