Sorry people to sound like bragging but I just have to let it out.
Just 6 weeks ago I mentioned that we hit $10K a week for the first time. I jokingly said that like making your first $ million the second comes faster and hitting $10K the next $1K comes faster.
Well to end this week we have eclipsed the $11K mark for the first time.
This is despite having a below average Saturday - down about $300 on what we have been averaging lately. Friday saw us go past $3,000 for the first time in a single night.
We have yet to bring in our new pricing and menu and are working on prices we inherited when we took over the store 18 months ago so it is not inflated sales.
In the past 8 months our sales have been steadily climbing and are now skyrocketing, all without any advertising, except for the recently commenced New Movers promotion (refer to previous posts on this subject). It is starting to kick in well and most are ordering more than the free pizza we are giving away.
At the moment we cannot afford to advertise, not because of the cost, but because we are having trouble servicing the business we have now due to only having 1 oven. Our centre is currently for sale and my lease is up in 9 months so we are at a standstill until the centre sells and we can expedite a new lease and then get extra ovens, a new make bench and POS.
We are getting people almost everyday telling us they are here for the first time because of recommendations, so I guess for us at this time it is our best advertising campaign.
Hope I didn’t sound like bragging but after all the s#*t I have gone through with staff problems over the past few weeks and the constant driver shortage I just had to go to the mountain top and shout it out.
To those who think they can’t make it take a big breath, re-evaluate your strategies and plans and dig deep and go for it. I was there and I know what it is like and now I’m seeing the results.
And as Nick and I say all the time … we are low IQ’s
I am taking my manager out to a major golf resort on Wednesday for a round on one of the top courses around as a reward ( I might even let him win as well )