New member here.
So i’ve been reading through the pmq posts over the last couple of months (mostly for ideas on how to increase sales) and finally decided to register to ask a question. I would be grateful if anyone would answer. I own a pizza shop on the east coast and vast majority of the business is dine-in (over 95%) and about 5% is carry out. Sales started to decrease in the last year or so (mostly b/c we operate in a mall and the mall hasn’t been doing so good with a lot of stores closing down). I believe our pizza is very decent tasting and many of our customers had been saying that they would order from us practically every week if we started delivering. So we started it last Saturday.
After researching online and reading through the forum posts, we decided to start advertising for delivery mostly by eddm and door hangers. We decided to start small b/c we didn’t know what kind of response we were going to get. We printed about 50k flyers and started the door hanging last Saturday. This is what we’ve done so far:
On Saturday: 150 door to door and 400 eddm (which were sent out on Friday).
Sun: 200 door to door flyers
Mon: 200 door to door flyers
Tuesday: 550-600 door to door
Wednesday (today): 400 door to door
On top of that, we give a flyer to every customer that comes in and orders.
The problem is that so far, we’ve only received two delivery calls total. (1 on Monday, and 1 on Tuesday). No response from eddm.
So From the more than 1800 door to door and eddm, we’ve received 2 delivery calls. I was hoping for a modest 1% -2% return but this is .1%. I know the flyers are being given door to door and not just thrown in trash b/c I do it myself with another employee. Almost all of the flyers were in apartment complexes and it seems like there are 2 other direct local competitors (i see their flyers on the doors as well). Should I continue with the door to door everyday or try to change my tactics? Is this normal for someone starting out?
I know this topic has been done sooo many times before, but I don’t know if anyone has had such minimal returns.
Any insight would be greatly appreciated.