The start of school in only a month away. It is time to start working on marketing plans for the schools. I have a few ideas but would love to know what others are planning.
I have 12 K to 9 schools and 1 high school within 1 mile of my store. Last year I was able to supply the canteen in 6 of those schools with slices once a week. This was a $1000 per week in total. By being in the school canteen it was a natural progression to be the suplier of choice when it came to the pizza parties. I made a deal with the parent councils so I could have a coupon printed in each school news letter. For every coupon redeamed I gave the school $2.
This year one of the schools is raising funds to replace the playground equipment. I have made up a package that includes coupons for BOGO pizza and $$$ off from other local businesses. The big thing in the package for me is the memo boards that I had made by Royce www.memoboards.ca . These packages will sell for $5 and all proceeds will go to the school. This will put my name and menu on over 1000 fridges in my coverage area.
So lets hear some of your plans.
I have 12 K to 9 schools and 1 high school within 1 mile of my store. Last year I was able to supply the canteen in 6 of those schools with slices once a week. This was a $1000 per week in total. By being in the school canteen it was a natural progression to be the suplier of choice when it came to the pizza parties. I made a deal with the parent councils so I could have a coupon printed in each school news letter. For every coupon redeamed I gave the school $2.
This year one of the schools is raising funds to replace the playground equipment. I have made up a package that includes coupons for BOGO pizza and $$$ off from other local businesses. The big thing in the package for me is the memo boards that I had made by Royce www.memoboards.ca . These packages will sell for $5 and all proceeds will go to the school. This will put my name and menu on over 1000 fridges in my coverage area.
So lets hear some of your plans.
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