Superbowl marketing

anyone have any udeas to share on superbowl marketing? we offer a discount if ordered and paid for 1 week before the big event. This way we can get a small idea of staff and prep before hand. Any other different ideas??

Check some of these places:

http://www.pmq.com/cgi-bin/tt/index.cgi … read=15169
http://www.pmq.com/cgi-bin/tt/index.cgi … read=15905