Just a note of thanks for all you guys and ladies who have posted ideas for promotions etc.
Tomorrow (Saturday) the shopping centre where our shop is located is having a “Family Fun Day” with a Bart Simpson character, free face painting, rides, and other activities.
We are participating witha small stand in the mall and are doing a couple of promotions which hopefully will work for us.
Junior Dough Tossing competition (under 10 years) If they can throw and spin the dough they get a "Junior Dough Tossing Champion" certificate and a free small (10") pizza. Hopefully this should generate some fun and interest.
We are holding a free raffle to win a Pizza Party. The prize is package valued at $100 with pizzas, garlic breads, seasoned potato wedges with sour cream and soft drink (soda), delivered free to their house or venue (within our delivery area). The entry forms will be used to set up a customer / mailing data base for our soon to be installed POS.
We are also giving out a number of postcards for: * "Free Pizza" - a small (10") available Mon - Wed shop pick up. * "Half Price Pizza" only a range of Large (13") menu based pizzas - Mon - Wed Shop pick up.
A letter style brochure ( including a fridge magnet and menu) with a brief about our store, quality of product and pushing we are an family independent store with [i]bigger, fresher and tastier pizzas [/i] (or marketing statement on our menus) than the chains. There are 3 cut out coupons at the bottom of the page with a
- “More on Monday” deal where they order a Family size pizza (15") and get a small (10") pizza Free
- “Tightwad Tuesday” (wanted to say Tightarse Tuesday but it is a family day :lol: ) where they get a free upgrade from 2 x large (13") pizzas to Family size (15")
- “Wacky Wednesady” with a package of 1 small 10" pizza, 1 set of BBQ Ribs or Wedges, 1 x Garlic Bread and 1 x 1.25lt Drink for $19.90 (about a $5 saving).
All are shop pick up only and cannot be used with any other deals we have.
Plus we are doing taste samples of our pizzas in the mall during the day.
Hopefully these activities can generate extra sales and new customers for us.
February is a traditionally quiet time for us after the Christmas credit card payments come in and the Back to school after the 8 weeks summer holiday break. Plus it is bloody hot with average temperatures up around the 85 -100 Fh.
Estimated total cost including printing will be around $250 plus a little of my and my wife’s time.
It will be intresting to see how the coupons work as only the chains do them and no Independents, so this is new territory for us and hopefully will be the catalyst for more sales and customers.
A lot of these ideas are adapted or directly copied from what you people have posted and I thank you for the info.
Regards and thanks to you all