I’m curious if there are any other member that are currently located in a truckstop type location or have analyzed putting a restaurant in such a location. Specifically, I’m trying to analyze what potential sales might be (i.e., business viability.)
I’m Looking to open a Pizza/Sandwich/(burgers maybe) store in a newer truckstop location. There is a Quickie Mart with a Subway sandwiches inside, but no other food service outlets for 20 miles. The truckstop is located in a large industruial center (containing numerous distribution centers, the likes of Amazon, etc.) There are no homes for 15 miles and things pretty much shut down after about 7:00pm. Weekends are pretty slow as the distribution centers are mostly closed.
I can do vehicle and truck counts and visit each of the distribution centers and obtain employee counts. Is there any sort of formula, that is somewhat reliable, regarding the conversion of vehicle traffic and employee counts to sales volume?
Thanks in advance for your input.