I was just admiring a local Chili’s sign. On the side of their building, they had a stylized chili pepper that was backlit. Looked pretty slick. Can’t find a photo, though.
I am in the same dilemma,
we have lots of options, one being an awning sign
2) canaster letters like the previous post
3) the one I’m leaning towards is a solid sign that has lights chasing around and back lit.