We have a verry busy Wal-Mart located right across the street. It’s viewable from our store front and they can see us from the doors of Wal-Mart.
I’ve been in touch with upper management in Wal-Mart, but they say there is nothing they can do in terms of advertising. They basically said if they’re to open the doors to us, they have to allow everyone to advertise with them.
With that said, how would you capitalize on all of the traffic across the street?
Has anyone put flyers/coupons on cars before? What about people standing by the doors handing out flyers/coupons?
Do you run to Walmart for supplies, etc.?..If so, you should always have on a shirt or jacket with your logo (big) on it…You can also use the back of the shirt and/or jacket to promote something…Can you do a “hot and ready” type offering?..Free Breadsticks with pickup orders, etc…
I do run there occasionally, and I always have my work attire on when I do go.
As for the 'hot and ready" type offering, how could that be connected to Wal Mart?
Unfortunately, I’ve spoken to some of the “higher up” people at Wal Mart who come over here for lunch on a regular basis. They basically said there’s no way to do any advertising with or through them because of they open up to us they have to open up to every local business in the area.
If you do decide to target the cars,(i would) you can get flyers printed on post-it notes that can be stuck to the drivers side windows. This should keep everone happy. They may ask you to stop but I doubt it.
Making me take your flyer off my car and disposing of it is a sure way to get me to never order a thing from you, and tell anyone who mentions your business what I think of you.
Doesn’t Walmart sell frozen pizzas?
I would spend my time looking at the exterior of my business, making sure it was spotless, had classy signage and an atmosphere that enticed hungry drivers, passengers and kids in particular, to say “Pizza!” I wouldn’t put a minute of thought into trying to tap into Walmart customers.