My new mover mailings have been on fire-and-forget for quite a while now and I’ve been wondering about their effectiveness. I asked my PoS guy to dig into the database and see if he could provide me with some data along the lines of how many people that redeem the coupon for a Free 12" Pizza (up to a $17.30 value) go on to order again as a paying customer. This is what he came back with:
In the last two years we’ve had 703 certificates redeemed. Of those 331 got the free pizza and have not been back yet. So just over 50% of the new movers we sampled go on to order at least a 2nd, 3rd, 4th time and beyond.