What are you reading?

I just recently started reading a series of books written by Roy H. Williams that are about advertising and marketing specifically and human nature in general. It is an easy book to read as each chapter is only a couple pages long. It is more of a collection of essays.

In one of the chapters there is a discussion on location of a business. Intrusive Visibility at a cost can be worth more than the same money put into conventional advertising. It makes me want to look at what the possibilities are before signing an extension to the lease on my existing place.

What books are making a difference in your daily operation?