We’re not up to that point yet, but to start thinking about it… What is the ‘best’ way to close up shop for good? Bankrupcy? Sell all equipment, pay off some of the loan? I don’t have the slightest clue as to what or how that would happen.
We’re coming up on six months very soon and my hopes are pretty much shot. I feel we’ve tried a lot of things and nothing seems to be working. Yeah, we have our regulars, but they’re not paying the bills… We have yet to see a 2k week! We have about 550 customers in our database, and I would say maybe 20 of them are still active. I send out hand written addressed, signed letters thanking them for their first order and welcoming them back with a free appetizer. Out of about 200, we only got maybe 10 back. We’ve been in a coupon magazine for about 3 months for advertising and seen a good return on that, but maybe 1% have come back for a second time. We sent out about 300 free pizza letters to local businesses and only seen about 10-15 redeemed. Yet 0 of them have returned for a second time. Our lunches are about 30-50 bucks a day, if that. Today for example, we’re at 6 bucks. I really think the problem is our town is saturated with pizzerias, pizzerias that have been established for years. There are about a 50 places in total in our town.
We’re hemorrhaging a ton of money every month and I don’t know how much longer we can last. My future is on the line, and my dads credit, houses are too. We could probably survive a couple more months at this point, but at what mental cost? I drive myself crazy here, literally. My fuse has shortened considerably, I’m pretty much miserable. I have no life, can’t afford to buy the things I want/need. And working by myself really puts a damper on customer service. I’m so overwhelmed all the times, not to mention stressed.
We’ll be lucky to hit 60k for the first year. Even if I could bump that up to 150k per year, and assuming 15% profit/take home pay is only 22.5k per year… Thats not very encouraging…
Yesterday (Friday) we only didn’t even his 300 net… Thats by far our worst Friday yet… Last Saturday we didn’t even do 200 net, and that was our worst Saturday ever.
Thanks for letting me vent a little. But maybe its time to start considering throwing the towel. I don’t know how much longer I can last, physically and emotionally.