wine and pizza

i would like to know from anyone that is a pizza store owner if they would consider selling wine with pizza? do you think there is a market for this type of promotion?

From the standpoint of a pizza eater, I would say that a nice glass of wine would be enjoyable with a good quality, hand crafted pizza. But unless you have a more upscale audience I don’t think it would work.

My preference is for a good micro-beer with pizza. My favorite being Anchor Steam Beer and spicy pepperoni with lots of cheese. You could do something similar with the wine, pairing up wines with specific pizzas.

There is some information you may find helpful in this article we ran in PMQ about tow years ago.

hi cgonsi,

Mike is right on question number 1: which is what kind of concept and market are you thinking of selling this to.

Wine and beer can certainly enhance the dining experience and your bottom line, but it must be offered under the right conditions. First of all, we are talking about a casual sit down type of store at the very least. Maybe featuring pizza, salads and antipasto–or pasta and other entrees. I say sit down because the type of liquor license you get–or can get, will be very specific about selling beer and wine on site, versus off site (take out).

Offering alcoholic beverages means the diner will spend more time at the table, which might be a factor in a fast food type operation. It also means that the check average will be higher.

I advise a small well selected list of both wines and beers to start. Price the wines reasonably. Think double the price of your entrees for the most exepensive bottle, but make most of the list more accessible be sure to keep the bulk of the wine list at the average cost of your entrees plus 50-60 percent. If your entree average is 15.00, than most of your wines should be within the 22.00 to 25.00 dollar range–and more, if you have the market for it.

You will have to apply for a liquor license ie: beer and wine (in some states they are separate licenses), a full liquor license is hard liquor, beer and wine. Look into the local policies and regulations.

You will have to get a variance from the locality which will grant you the terms and conditions of your liquor license and it will have to go up before the local planning officials before it can be granted. In some cases, it can be really hard to get one. If you are located in a commercial zone, it should be less hard than in a residential area.

Hi Cgonsi,
Guess what? We have created a wine that is designed especially to match the variety of flavors found on pizza. It is different to normal red wine as it is light bodied and has a bit of ‘spritz’ and is better than beer as it doesn’t leave you feeling full. It is available in most US states. Visit our website at or send me an email to find out more!