Word of mouth advertising - Free book.

Hey all, this came across my blog roll today and I though I would pass it on. It is a PDF copy of a $45 book that is being given away by the author. It is not 100% applicable to most shops, but the principals are very adaptable. No reason to create nationwide word of mouth PR, but you can use the concepts to create some free press in your own back yard.

The Word of Mouth Manual Volume II