MSG
Active member
Domino’s has finally capitulated and will use UberEats.
I’m sure they get a better deal then we would, but I still do not understand how you can make ANY money using them or how their pricing makes any sense at all.
6% commission on pickup - okay, fair enough. Marketing spend wisdom is that marketing should be 5%-10% anyway. This is not an insane number.
15% commission on self-delivery - Why would I pay a higher commission on a service that costs me more money? This is essentially working for free.
30% commission on uber delivery - Assuming their delivery driver quality was equal (which they are not), perhaps a case can be made that at a certain threshold, paying the 30% is equal or less than to paying in-house drivers, non-owned auto insurance, etc., but it sees that would only be true for a shop with low sales and low ticket amounts. Am I wrong?
What am I misssing?
I’m sure they get a better deal then we would, but I still do not understand how you can make ANY money using them or how their pricing makes any sense at all.
6% commission on pickup - okay, fair enough. Marketing spend wisdom is that marketing should be 5%-10% anyway. This is not an insane number.
15% commission on self-delivery - Why would I pay a higher commission on a service that costs me more money? This is essentially working for free.
30% commission on uber delivery - Assuming their delivery driver quality was equal (which they are not), perhaps a case can be made that at a certain threshold, paying the 30% is equal or less than to paying in-house drivers, non-owned auto insurance, etc., but it sees that would only be true for a shop with low sales and low ticket amounts. Am I wrong?
What am I misssing?