There are many of you who remember my request for your magnets to give to a customer of mine. Your response was amazing and over 40 square feet of magnets were received. There was so much excitement about the generosity shown that the customer took pictures and emailed them to me. There was a verbal understanding these pictures would be placed in an album on Facebook.
Fast forward 3 years. One of the pictures from the album finds its way into a book written and published by a first time author without the permission of the subjects in the picture (the customer AND me). I get an email from the customer indicating they are “not comfortable” with the picture being used. I respond with “the pictures are on Facebook which is public and I had no knowledge of them being used.” I then received an email demanding the photos be removed and confirmation of their removal must be sent to the customers lawyer.
This customer was a weekly customer for over 5 years and has not ordered in the past month. This whole incident has cost me a customer who had ordered an average of $50 a week. The only part I played in this was to post the pictures (with permission of the customer) on Facebook so the people who gave magnets and the friends and family of the customer could see the generosity that was extended.
The moral of this story is don’t post pictures of customers or staff on Facebook. Stick to things that are 100% your property.
Fast forward 3 years. One of the pictures from the album finds its way into a book written and published by a first time author without the permission of the subjects in the picture (the customer AND me). I get an email from the customer indicating they are “not comfortable” with the picture being used. I respond with “the pictures are on Facebook which is public and I had no knowledge of them being used.” I then received an email demanding the photos be removed and confirmation of their removal must be sent to the customers lawyer.
This customer was a weekly customer for over 5 years and has not ordered in the past month. This whole incident has cost me a customer who had ordered an average of $50 a week. The only part I played in this was to post the pictures (with permission of the customer) on Facebook so the people who gave magnets and the friends and family of the customer could see the generosity that was extended.
The moral of this story is don’t post pictures of customers or staff on Facebook. Stick to things that are 100% your property.
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