I’m learning that different types of marketing and advertising works differently for different markets.
Doorhanging worked extremely well when I ran a store out by Pittsburgh. We’d get a 8%-12% return on our doorhangers. When I moved halfway across the state I discovered that this area does not respond well at all to doorhanging, less than 2%.
I think it’s up to you to discover what type of marketing works well in your area. The key is that you should always be doing some sort of advertising and marketing. I once read about this marketing guru. Her favorite line was, “Business goes to where business is invited.”
The business visits are a great way to get out and meet the business people in you area and invite them to try your place. Most businesses are always looking for the ‘new’ place to get lunch. Even if you’ve been around for a while, you might be new to them and you’ll get an order because of it.
Good luck.
td