Advertising is a very “hit or miss” proposition…So you need to test to see what will work for you…
From my past experience (in my pizza shop days) door hanging menus was at the top of this list…This was long before I became the “Magnet King”…I guess if I door hung these days I would have to include a promotional product (magnet, memo board, pen, etc.)…I see lots of posts that say “deals” are a must on your door hangers, however, I found by just being “in their face” more often you could generate sales with out reducing your margins…
A close 2nd was giving away free food…We hot the streets and gave away slices and menus…