I added Prism online ordering in December so here’s a few notes:
Prism version 7.2 has a setting that allows you to activate an “alarm” to notify you audibly that an online order has come in. If you are using this version I would recommend getting a speaker and activating this right from the start. Yesterday I was in my store on a slow dayshift and we didn’t notice an online order for nearly three minutes. It’s never a problem when it’s busy because we are constantly posting labels and looking at the makeline monitor then.
Make sure your system is set to print your credit card receipts the same for online orders and regular orders. We print our credit card receipts right when the order is taken. Our first online order paying by credit card came through and no receipt prints. It was set up to print online order receipts when the driver logged the run out.
Set up some “specials” in your online ordering. A very large percentage on my online orders order one of the 5 specials that are set up on my online ordering. Of course these specials are very small discount offers.If they want a better deal they’ll have to find a coupon with a code on it.
You’ll be surprised at orders coming in the first day you go live with it. People will find it, even before you promote it. But don’t expect it to suddenly account for 20% of sales. After 7 months, mine is up to a consistent 6-7%.