I have done 10s of 1,000s of magnets over the years…
Business card magnets have always been the biggest portion of my magnet sales…Mostly because on smaller quantities, they have a good price point…As quantities increase, the difference in price between a business card magnet and a stock shape becomes 1 or 2 cents…And at 50,000+, a custom die cut shape is usually 1 cent more than a similar size stock shape…
As far as larger sizes, I do a bunch of 3 1/2 x 5 and 5 x 73/8 magnets as schedules magnets and calendars…And a few that are just larger magnets with basic information and
As far as design, I am a big believer is keeping it simple…Logo on top, phone number as wide as possible across magnet and website below…Depending on the logo it may be possible to put 1 or 2 lines short lines of text…
As far as putting a pizza image on a magnet, I am not a big fan of this…But depending on the design, it can work…And it is better to have good quality stock photo than a poor quality photo of your pizza…Your clients will not pay very much attention to whether or not the pizza is yours or not…
As far as addresses, I do think this matters much…In order to fit in an address, usually something else has to give…Smaller logo, smaller phone # and/or smaller web addresses is not a good sacrifice in my mind…Now if you go to a larger magnet, then you have more options…
As far as group orders, the bigger the quantity, the better the price…So if you are part of a chain, it is best to plan and make your purchases together…And if you can have them shipped to a central warehouse or commissary it can save some shipping/drop ship expenses…I have a couple multi unit clients that made an arrangements with their food service vendor to deliver them with their food order…
As far as distribution…I have some that hand them out with every order…I have some that include them with every menu they mail or door hang…I have that tag cars at the mall (and did get grief for this)…I have some that get into every condo/hotel/motel room before ski or beach season and put them on the fridges and/or stoves…I have some that hand them out at parades…I have some subscribe to Welcome Wagon…I have some that put them in student welcome back kits at colleges and universities…
As far as offers, I have some that include a special package deal…I had ones a while back that gave away a free bag of ice…Did not work well with a winter college crowd but was a huge hit when they were handed out on the beach the next summer…Some folks also encourage clients to collect so many for a free pizza…I prefer to give away a gift like a t-shirt and sell the pizza…The less food you give away the better…
As far as colour, most these days are full colour as the cost is the same as a spot colours…But sometime keeping the colours simple can make your magnet stand out…
As far as magnet strength…Thicker does not always mean stronger…It depends on the number of poles per square inch…Also matters how much of the overall thickness is magnet…My typical magnet is 25 mils of which 13 mils is magnets…Strength is 36 lbs. per sq. ft…My lower price magnet is 20 mils overall with 10 mils of magnet…Strength is 33 lbs. per sq. ft…My outdoor magnet is 30 mils overall with 18 mils of magnet material…Strength is 54 lbs. per sq. ft.
Want to stump your magnet supplier, ask them for specifications on poles per inch and/or pounds per square foot of “Magnet Strength”…
Enough said for now…Was not meaning to write a book…
