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If you’re just a small one or two location shop don’t even bother. The adoption rate will be horrible and end up flushing money down the toilet.

Do some Facebook marketing instead with a Messenger bot. Messenger is installed in almost every phone and can do incredible things with it.
 
Hey Steve, it’s manychat.com It allows you to collect information from the people in Facebook right in Messenger. We collect, names, emails and cel phones.
Then we can send them offers and any deals available at the moment through text messaging and email.
 
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