Great stuff Kamron, thought I’d say hello!
I agree with your social media statement - it’s important to keep that one-to-one connection moving forward with customers…repeat business is extremely important, and critical to long term growth and sales forecasting.
These days the highest-performing/lowest-cost marketing and retention programs go something like this:
*Use direct mail (or other highly invasive platform) to ACQUIRE new customers and develop new markets (this costs bucks)
*Capture customer data ON FIRST call/click/visit/sale
*Use ultra low-cost digital platforms (txt msg, email, facebook, twitter, etc) to keep them coming back
In other words, operators should expect to pay for the first sale and then never pay for the same customer’s order again.
Keep up the good work man!
-Chris Barr