How much do they charge for that?
No way we have time to monkey around with custom selecting box toppers by order. We could do it in advance by box size but we fold and topper boxes during the day shift to be ready for each night. We do print up different versions of our topper but we just alternate them. First we use a box of one, then we use a box of the other.
And who does it in the middle of a 100 pie hour? Drivers? I see it more likely that the box just goes out without a topper than with the “right” one. Short answer is “no”. Probably not worth it.
We don’t do this we have 1 box topper for every box they get done in the day shift and it doesn’t take long to do it. The drivers have gotten really good at assembly lining the boxes for box top gluing. Every so often we like to change the look of them so they don’t get “boring”. What I have found them to be real effective for is new item introduction. They are also really good for your name being in people’s faces since we don’t get our boxes printed. We are a beach town so we don’t just do house deliveries. We do a lot of park and beach deliveries so not just the customer will be looking at the box. We want people to know where the pizza came from and the box topper does that.
) Not trying to sound like a jerk, by the way! It’s a cool idea but, in practice and reality, not convinced it’d happen! I do understand the desire and have, on occasion, done something similar but I’m talking about a delivery or two/week to an unusual address, place we might not normally go, etc.Hmm this is actually a pretty good idea never would’ve thought of doing this. The reason we do box toppers instead of printing boxes is because it’s way cheaper (I know some will chime in on the labor involved but like cleaning there is always time for this) and I can relay whatever message I want on them.I think if you are targeting toppers- you have bigger problems. (that WAS a joke
Having toppers be your “box customization” is a great idea, as is mixing up toppers. When I’d print 50,000 I never did 50K of the same version (pic, offers, etc) but always mixed it up doing 5 different (10K was the min)
When the toppers came in, I’d mix them up and layer them (well) in the box that we always topped from so I knew a mix was going out. I did not want to go through 10K of version 1, then move to version 2, as that defeated the purpose. I wanted the same customers to get different version each week- even on the same order.
When we print box toppers we usually do 40K. They cost about 4 cents each in full color. Each one has four offers on it. So placement cost is about 1 cent per coupon. (I agree with the comment from Geogiascp on labor). Nothing else we do is even close and the coupons get used as much or more than any other placements.
Guy I used to work for would call that a “Keen observation of the obvious” Haha
What do you think about the fact that yellow pages now bundle with the yp.com and search results for online searches. We do advertise with yp because of this fact…although I can’t stand the cost! They won’t let you really break it apart, so by bundling it you get the “better value”, lol.