We are currently refreshing our brand with a new logo.
A graphic designer is currently working on it and has come up with 3 initial concept.
My wife wants to change our tag line “Real Pizzas - Unreal Taste” saying that it is dated and not recognisable by the younger market (too '70’s sounding). The GD likes the name saying that “it connects to the brand really well and reinforces your values on fresh ingredients whilst also being quite succinct”.
Added to this our domain name is realpizzas.com (+.com.au, .net, .net.au and .biz as well as being linked to pizzapizzaz.com.au and the others except .com).
All of our material - menus, business cards, magnets, and website - is prominently linked by this tag line which I believe works well foro ur brand.
What we are saying is that our product is real, not a manufactured cheap product like the chains put out; real size, not like the undersized ones of the chains; that is fresh and it is good. We are saying the taste is great and we are better than the others. We are saying we are a premium product and you get a great product.
What do you think of it and should we keep it or should we move on to a new tag line?
Dave
A graphic designer is currently working on it and has come up with 3 initial concept.
My wife wants to change our tag line “Real Pizzas - Unreal Taste” saying that it is dated and not recognisable by the younger market (too '70’s sounding). The GD likes the name saying that “it connects to the brand really well and reinforces your values on fresh ingredients whilst also being quite succinct”.
Added to this our domain name is realpizzas.com (+.com.au, .net, .net.au and .biz as well as being linked to pizzapizzaz.com.au and the others except .com).
All of our material - menus, business cards, magnets, and website - is prominently linked by this tag line which I believe works well foro ur brand.
What we are saying is that our product is real, not a manufactured cheap product like the chains put out; real size, not like the undersized ones of the chains; that is fresh and it is good. We are saying the taste is great and we are better than the others. We are saying we are a premium product and you get a great product.
What do you think of it and should we keep it or should we move on to a new tag line?
Dave
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