Hey Guys,
We just opened up for our soft opening 2 weeks ago and it couldn’t have been in a worser time. Our location is great, there are 8,000 residential homes/apt/condos all within 1 mile of our store (not including all the business’s), the store front is right off a major road, great visibility, heavy traffic stripmall. But last month, they started tearing up the major road that we are on. Its a 2 million dollar project, and it goes for 3 or 4 miles. I cannot even begin to explain how bad the tear up has been as far as the work, the one lanes, the cones, and barricades etc … Its literally killing EVERYONES business right now. The Jewel down the streets has approx 25,000 customers a week, and they’re down 50%. There is a famous Mediterranean food place in our strip mall that has been there for 14 years and their lunch business is down 40%. I’ve talked to a lot of people about this, and it seems everyone is hurting, bad. Being new, this is not good at all. Most days our lunches don’t even hit 50 bucks. Do any of you guys have any suggestions? What would you do in this situation? I get so bored with myself I find it difficult to even think straight and get things done (ironic right?).
We just printed up 2500 flyers/postcards and started mailing them out yesterday. But other than that we have done 0 for advertising. For no advertising, our sales have been not bad at all (minus the lunch and the latenight). We let our pizzas do our advertising for us. I have been doing a couple free pizza catering orders for schools, churches, and car dealerships etc. The word is spreading, and I have been getting nothing but very positive feedback from everyone. Within the first week alone, I received about 10 return phone calls from customers that say our pizza is the best in town, and we serve a great product. I got 3 last night from random customers that absolutely loved our pizzas. Too many people take the time to complain and its rare that people call back to say how good it was. And Ive been extremely fortunate to have as many compliments as I did. We would have done a great Friday if our lunch and late night crowd was more.
Its hard to get our name out there for the late night crowd as well. I printed up 5,000 menus and all of our hours are very late (which I highly regret). There is a billiards in our stripmall that’s open to 2 am daily, and a hookah lounge that is open to 2 am daily and 4 on the weekends. But every night we’ve been open, the phones and the walk in become a big fat 0 after about 8-9 pm.
Any feedback or suggestions would be great!
Thanks guys.
btw, this website is phenomenal. Awesome awesome reading material, and very loyal and knowledgeable members.
We just opened up for our soft opening 2 weeks ago and it couldn’t have been in a worser time. Our location is great, there are 8,000 residential homes/apt/condos all within 1 mile of our store (not including all the business’s), the store front is right off a major road, great visibility, heavy traffic stripmall. But last month, they started tearing up the major road that we are on. Its a 2 million dollar project, and it goes for 3 or 4 miles. I cannot even begin to explain how bad the tear up has been as far as the work, the one lanes, the cones, and barricades etc … Its literally killing EVERYONES business right now. The Jewel down the streets has approx 25,000 customers a week, and they’re down 50%. There is a famous Mediterranean food place in our strip mall that has been there for 14 years and their lunch business is down 40%. I’ve talked to a lot of people about this, and it seems everyone is hurting, bad. Being new, this is not good at all. Most days our lunches don’t even hit 50 bucks. Do any of you guys have any suggestions? What would you do in this situation? I get so bored with myself I find it difficult to even think straight and get things done (ironic right?).
We just printed up 2500 flyers/postcards and started mailing them out yesterday. But other than that we have done 0 for advertising. For no advertising, our sales have been not bad at all (minus the lunch and the latenight). We let our pizzas do our advertising for us. I have been doing a couple free pizza catering orders for schools, churches, and car dealerships etc. The word is spreading, and I have been getting nothing but very positive feedback from everyone. Within the first week alone, I received about 10 return phone calls from customers that say our pizza is the best in town, and we serve a great product. I got 3 last night from random customers that absolutely loved our pizzas. Too many people take the time to complain and its rare that people call back to say how good it was. And Ive been extremely fortunate to have as many compliments as I did. We would have done a great Friday if our lunch and late night crowd was more.
Its hard to get our name out there for the late night crowd as well. I printed up 5,000 menus and all of our hours are very late (which I highly regret). There is a billiards in our stripmall that’s open to 2 am daily, and a hookah lounge that is open to 2 am daily and 4 on the weekends. But every night we’ve been open, the phones and the walk in become a big fat 0 after about 8-9 pm.
Any feedback or suggestions would be great!
Thanks guys.
btw, this website is phenomenal. Awesome awesome reading material, and very loyal and knowledgeable members.
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