If you are looking at adding to pizzas, fresh will work best with minimal cooking. That means adding torn or chiffonade leaves directly to the pie. Two options would be 1) add to pie right on top of the sauce, or 2) add to top of pie immediately out of oven then cut. You’ll get two slightly different flavor profiles out of it. The cooked one will be slightly more earthy and a little muted, but permeates the pie. The torn on top version will have a powerful aroma immediately as the pie heat wilts/cooks the leaves and releases the essential aromatics. As soon as the box is opened, it will waft right out, same with delivered to the table where it will just surround the customer. Alternatively, you could fry/crisp then in the fryer and use for a garnish.
For pasta, add it to the sauce immediately before plating, after tossing the pasta. Again you could go with the chiffonade on top and let customer stir it through. For baked pastas, add it to lasagna or casseroles at assembly using cold ingredients. Minced into some ricotta makes for a lovely canneloni or calzone filling.
It is great raw on salads and bruscetta. A toasted bread round, rubbed with garlic, drizzle with olive oil, a whole basil leaf, a half roasted plum tomato, a thin slice of fresh mozz and some kosher salt and cracked black pepper. Appetizer.
chiffonade = rolled and cut into thin ribbons