Here’s a thought I had today and I was curious to see if anyone has ever tried it.
Problem: You get price breaks on quantity of coupons printed. However, you need an ‘urgency’ for a person to use the coupon. I know PJ’s has used “expires in two weeks” and used them for months on end. A savvy customer knows there’s no urgency to use the coupon.
Solution: Print a gob of coupons with the word “expires:” on them. Run them through your lazer printer in batches to put the date in the correct spot. If you doorhang your territory on a set schedule (every two weeks), then you set the expiration date in two weeks knowing you’ll hit them again in two weeks anyway. This sets an urgency as it’s a “limited time offer”.
The question is… is it worth the trouble?
Problem: You get price breaks on quantity of coupons printed. However, you need an ‘urgency’ for a person to use the coupon. I know PJ’s has used “expires in two weeks” and used them for months on end. A savvy customer knows there’s no urgency to use the coupon.
Solution: Print a gob of coupons with the word “expires:” on them. Run them through your lazer printer in batches to put the date in the correct spot. If you doorhang your territory on a set schedule (every two weeks), then you set the expiration date in two weeks knowing you’ll hit them again in two weeks anyway. This sets an urgency as it’s a “limited time offer”.
The question is… is it worth the trouble?
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