I totally get where you guys are coming from but for me it works and here is why.
The majority of orders out in BFE are 30-60 dollar orders, its rare we get a 20, yea that sucks as we only make like 5 bucks but i am a believer in the rule of averages
As far as service to other customers goes, here are my stats for the year.
Average pizza load time 3.1 min
Average Out the door 13.3 min
Average delivery 23.5 minutes
97.8% on time deliveries
over all store labor 21.5% (I’m not in the store anymore really, like 5 hours a week)
we run 10-12 drivers on a busy night
Now for the labor and the numbers on far deliveries
lets pretend the average long delivery in my case is 35 bucks, 30% FC is $10 bucks, 8 bucks in labor with PR taxes at 40 minutes in labor cost, so now we are at $18 in cost of for that order, round to 20 bucks just for round numbers, we charge 3 dollars per delivery and pay 1 dollar per run in driver fees. So on an average 40 minute delivery i NET 17 dollars after every thing. (before bills obviously)
So assuming about 10% of my deliveries are in BFE if i work those numbers backwards, I’m making about 3k a month profit by servicing far away customers. Most of the time is works out great for everyone, sometimes drivers only get a dollar or 2 tip going far, but a lot of times they get 10 bucks.
If i can make 17 dollars average per order I’m stoked, hell i know guys who’s average orders in sales are 17 bucks lol
I like to think I’m pretty good with my numbers but i am open to hearing arguments as to why I’m wrong. I do learn new things everyday and I’m open to change.