Back in the Day I ran a Domino’s Pizza with 4 deck ovens and we maxed out at about $17,000 a week. We had the 30 minute guarantee firmly in place, and we didn’t much problem getting the pizza delivered in under 30. But you need to recognize that the industry standard for delivery is 45 minutes, so anytime you average under that is a good thing. Delivery will probably double your sales, so prepare yourself. Sometimes the response in over night, sometimes it takes a couple of weeks to gain momentum. Get a good map of your area, and define your delivery area, you might find that delivering more than 4 mile in one direction, is cost prohibitive, and might hurt your overall service. Learn your map, make sure your drivers have flashlights, maps, and a cell phone.
Also if you are beginning delivery, it would be worth it for you to get a couple of lighted CARTOPPER Signs for about $140 each. These are worth there weight in gold. I can’t express that enough.
Develop a good dispatch system, either use DOOR sheets, or a computer structure, it is easy to get confused, when the cash isn’t comming directly into the till after every sale.
Get your delivery drivers a uniform, it helps improve the image of your restaurant.
Get delivery bags, keeps the pizza hot till it gets to the door.
Give your drivers plenty of menu to hand out.
Boxtop!!! Place menu’s or flyers on every delivery, and carryout box.
Print WE DELIVER in big bold print on all your print advertising, and menu.
There is so much more to delivery than most people think, you will eventually see your sales swing to primarily delivery. It will probably begin at 10 to 20%, but you may recognize that the frequency of your customers purchase will go up, cause they can have your pizza delivered, and eventually delivery will probably be 60 to 70% of your sales.
