I sent a few private messages about this one but thought it’d be an interesting topic to see what people tend to do.
Lets create a hypothetical situation to make numbers easy. 10,000 homes in your target area. What’s your plan?
Hit them every 5 weeks? 7 weeks? 10 weeks?
After you hit every home do you take time off before restarting? Do you change your type of mailings between cycles?
Just curious how people attack direct mail.
I’m about to begin my own direct mail campaign and am trying to figure out an optimal way to approach factors such as frequency and content.
Lets create a hypothetical situation to make numbers easy. 10,000 homes in your target area. What’s your plan?
Hit them every 5 weeks? 7 weeks? 10 weeks?
After you hit every home do you take time off before restarting? Do you change your type of mailings between cycles?
Just curious how people attack direct mail.
I’m about to begin my own direct mail campaign and am trying to figure out an optimal way to approach factors such as frequency and content.
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