It’s a fact that when people order on-line the check averages are much higher. That’s probably the reasoning behind the chain offering that special. For us I find it’s still a novelty and really don’t need to discount to get people to use it. We are experiencing a sales growth that is just amazing me as a result of all my marketing creating a perfect storm. This morning I tracked different numbers in a lot of areas on my POS. We are generally increasing on-line sales about .75% a month, we are at 16% now with an 40% pick up and 60% delivery rate. As you may know, I blast our website all over the place and we are now ordering bumper stickers, regular stickers and other novelty items. If your sales are creeping up, don’t mess with it is my advise. If it’s slipping or flat, maybe some discounting is in order. 10% would be about right because your not paying someone to answer the phone. My 2 cents.
Willi
