UncleNicksPizza
New member
Hello TTers,
Had a little issue I was hoping some people could chime in on. I have recently posted about wanting to do some coupons to match offers by some of the big chains in the area, as there are quite a few. The first Wednesday of the month our local Papa John’s Pizza does a business appreciation (50% off to businesses). Now I have always been under the impression that you want to try to gain the market share, so I decided I would match their offer and planned to do our own Business Appreciation day to try to counteract theirs. The day was a success, but I received a nasty message (one via a Social Media post the other via phone call) from the Papa John’s manager telling me to stop stealing their ideas and a few other comments. I politely refused to discuss the issue and moved on.
In addition to that incident, I have been using Facebook to advertise an Early Week Special (Mon - Thu) for a Large 3 Topping $7.99. This has been very successful, but today I received a post similar to the aforementioned, but from a manager from the local Domino’s.
To shorten, I ask my customers, friends, and family members what deals they like from the competitors. When I see a deal that they are doing that really works, I add it to my arsenal. I have a two part question, the first and most important being:
Am I breaking any copyright laws? I am not using their name in my coupons, or any trademarked terms. I am just offering the same (or very similar) deal at the same price point.
Second, not getting into issues of “you can’t compete with the chains”, am I doing this the wrong way? Is my tactic of utilizing promos and coupons they are doing successfully, a bad idea?
Any insight into the matter would be greatly appreciated it.
Had a little issue I was hoping some people could chime in on. I have recently posted about wanting to do some coupons to match offers by some of the big chains in the area, as there are quite a few. The first Wednesday of the month our local Papa John’s Pizza does a business appreciation (50% off to businesses). Now I have always been under the impression that you want to try to gain the market share, so I decided I would match their offer and planned to do our own Business Appreciation day to try to counteract theirs. The day was a success, but I received a nasty message (one via a Social Media post the other via phone call) from the Papa John’s manager telling me to stop stealing their ideas and a few other comments. I politely refused to discuss the issue and moved on.
In addition to that incident, I have been using Facebook to advertise an Early Week Special (Mon - Thu) for a Large 3 Topping $7.99. This has been very successful, but today I received a post similar to the aforementioned, but from a manager from the local Domino’s.
To shorten, I ask my customers, friends, and family members what deals they like from the competitors. When I see a deal that they are doing that really works, I add it to my arsenal. I have a two part question, the first and most important being:
Am I breaking any copyright laws? I am not using their name in my coupons, or any trademarked terms. I am just offering the same (or very similar) deal at the same price point.
Second, not getting into issues of “you can’t compete with the chains”, am I doing this the wrong way? Is my tactic of utilizing promos and coupons they are doing successfully, a bad idea?
Any insight into the matter would be greatly appreciated it.
Last edited:
