We call our bundle the Crazy Aver’s Deal.
It used to be called the Crazy 8 Deal 20-some years ago when our competitor called theirs the Big 10 Bargain. Ours was $8, theirs was $10. Pretty clever, except inflation makes sticking to a price more and more difficult! First we were $8 tax included, then $8 +tax, then $8.88 tax included, followed by $8.88 plus tax… you see where this is going.
Now it’s $12.99 + tax and delivery with no mention of the price in the name. So my suggestion from experience is to not tie yourself to or brand your deal with a price. Think Subway’s lesson in $5 devaluing. Set a discount/price you can live with and raise it a little bit every year!
C.G.'s Care Package. C.G.'s Big Bundle or Big Bargain. C.G.'s “Threebie”?
Edit: Oh, and something we did that our competitors had to adapt to. Our deal was for a Medium pizza, sticks and 2 drinks. We’ve since added 2 cookies to sweeten the deal (to counter what one competitor was doing and to flank another) and we offer the ability to “upsize” the pizza to a Large for $2.50 more or to an Extra-large for $5.00 more. Think of ways you can take what they’ve done and make it even better or more customizable!
