I gather up all the direct mail I get and I also have some friends and family that collect it as well…And recently I got a big package from an out of town friend that stopped for a visit…So I spent some time studying it…
To send unaddressed admail in Canada it costs about 18 cents a piece…So I really wonder what folks are thinking when they “cheap out” in the mailing piece…Flyers that look like the were printed on an ancient mimeograph machine…Or even if they invest in decent printing some use poor quality images (low resolution or mis-shaped) and really bad layouts…
I often contact these folks and make my pitch…One thing I suggest to folks who want to make their money go a little farther is a co-op mailing…2 businesses splitting a single flyer…A full colour tri-fold brochure (8-1/2 x 17 or 11 x 17) can be folded (z-fold) in such a way that each of 2 businesses sharing can be on the outside and often costs less than 2 individual mailings of a lesser quality piece…
PS…I also saw a few magnets stuffed in plain white envelope…With nothing on the outside to “inspire” me to look inside…Now I look inside but many would not…
To send unaddressed admail in Canada it costs about 18 cents a piece…So I really wonder what folks are thinking when they “cheap out” in the mailing piece…Flyers that look like the were printed on an ancient mimeograph machine…Or even if they invest in decent printing some use poor quality images (low resolution or mis-shaped) and really bad layouts…
I often contact these folks and make my pitch…One thing I suggest to folks who want to make their money go a little farther is a co-op mailing…2 businesses splitting a single flyer…A full colour tri-fold brochure (8-1/2 x 17 or 11 x 17) can be folded (z-fold) in such a way that each of 2 businesses sharing can be on the outside and often costs less than 2 individual mailings of a lesser quality piece…
PS…I also saw a few magnets stuffed in plain white envelope…With nothing on the outside to “inspire” me to look inside…Now I look inside but many would not…
Last edited: