We are a spread-out, rural sort of market that makes door hanging difficult and inefficient in many areas. We spend most effort direct-mailing full color postcards. We don’t get a high response to the offers we make, but danged if we don’t get a big bump in ordering for about three weeks after we mail them. We do about 4000 addresses, and get about a 25% to 30% sales bump, new customers, and a hold about 10% of the bump after the 3-weeks.