UncleNicksPizza
New member
Hey everyone,
Just wanted to share a little information on the new Facebook Offers. Now this is not new entirely, but it has been pushed towards the smaller business profiles for use, and it works very effectively.
The first thing you need to do obviously is have a Facebook page for your business. If you don’t, you’re missing out on free advertising opportunity, and probably turning a lot of customers away from being raving fans because they cannot reach you in one of their most effective means of communicating with businesses. Visit http://www.facebook.com to set up your business page.
The second item on the to do list, is come up with an effective offer, something that people are going to want to use. Obviously coupons for Buy One Get One or FREE items work well, but so do percentage discounts, or dollars off a minimum order. Once you have your offer, go on to your Facebook business page and select the “Offer” option, in the same tab where you post events, pictures, statuses, polls, etc.
When creating your offer you will be asked to choose between In Store Only, Online Only, or In Store and Online for your coupon (for Online coupons you will follow the same instructions, but will first add a website for redemption as well as an optional online code). Once you have done this, pick a display image which can be an appetizing product shot or company logo preferably. Then you will be asked to enter a brief description (90 Characters or Less). This is where shorthand typing on a business page is acceptable and useful. Use things like BOGO, RMP, w/ Purch, etc in the description (you can elaborate in detail on the terms).
After you have set your coupon information, notice the tabs at the bottom left. The first tab deals with the number of coupons that can be redeemed (you can set this to any limit you like, or leave as unlimited) and the expiration date of the coupon.
The middle option allows you to add a 12-13 digit bar code, and as far as I am aware this can also be used to add a coupon code for employee use to make tracking and implementing these offers easier.
The last option of the three is perhaps the most important, the terms and conditions. These do not appear on the coupon they see on Facebook, but appear at the bottom of the actual coupon when it is e-mailed to them. Make sure to include a disclaimer similar to the one below:
This coupon valid for pick up or delivery on regularly priced menu items only. Minimum delivery and delivery fee may apply. Limit one per customer. May not be combined with any other coupons, discounts, or offers. Management reserves the right to alter, change, or otherwise void the terms of this coupon at any time.
Once the offer is completed you will be asked how you want to promote the coupon. At this time Facebook is offering a promo waiving the fee of advertising your first coupon. After that, the advertising can be done in a manner similar to that of promoting posts, with you selecting a couple of budget offers (for us it shows $5 and $10) with an estimated reach to the right.
Of course, the beauty in these promotions is the viral factor. As people redeem your coupon, it is shared on their Facebook page in the form of a story (which views do not come off your budget). So the more attractive your offer, the more people that will claim it, and the farther it will spread (keep this in mind when choosing an expiration date).
So go ahead and give it a try, it is a great opportunity to get a coupon circulating for a relatively low cost, and increasing brand recognition while only taking a minute of your time from a computer to implement!
View our page to see our offer: http://www.unclenickspizza.com/facebook
If you need any assistance in setting this up or have any questions, please do not hesitate to contact me. I am always willing to help others when and where I can!
Just wanted to share a little information on the new Facebook Offers. Now this is not new entirely, but it has been pushed towards the smaller business profiles for use, and it works very effectively.
The first thing you need to do obviously is have a Facebook page for your business. If you don’t, you’re missing out on free advertising opportunity, and probably turning a lot of customers away from being raving fans because they cannot reach you in one of their most effective means of communicating with businesses. Visit http://www.facebook.com to set up your business page.
The second item on the to do list, is come up with an effective offer, something that people are going to want to use. Obviously coupons for Buy One Get One or FREE items work well, but so do percentage discounts, or dollars off a minimum order. Once you have your offer, go on to your Facebook business page and select the “Offer” option, in the same tab where you post events, pictures, statuses, polls, etc.
When creating your offer you will be asked to choose between In Store Only, Online Only, or In Store and Online for your coupon (for Online coupons you will follow the same instructions, but will first add a website for redemption as well as an optional online code). Once you have done this, pick a display image which can be an appetizing product shot or company logo preferably. Then you will be asked to enter a brief description (90 Characters or Less). This is where shorthand typing on a business page is acceptable and useful. Use things like BOGO, RMP, w/ Purch, etc in the description (you can elaborate in detail on the terms).
After you have set your coupon information, notice the tabs at the bottom left. The first tab deals with the number of coupons that can be redeemed (you can set this to any limit you like, or leave as unlimited) and the expiration date of the coupon.
The middle option allows you to add a 12-13 digit bar code, and as far as I am aware this can also be used to add a coupon code for employee use to make tracking and implementing these offers easier.
The last option of the three is perhaps the most important, the terms and conditions. These do not appear on the coupon they see on Facebook, but appear at the bottom of the actual coupon when it is e-mailed to them. Make sure to include a disclaimer similar to the one below:
This coupon valid for pick up or delivery on regularly priced menu items only. Minimum delivery and delivery fee may apply. Limit one per customer. May not be combined with any other coupons, discounts, or offers. Management reserves the right to alter, change, or otherwise void the terms of this coupon at any time.
Once the offer is completed you will be asked how you want to promote the coupon. At this time Facebook is offering a promo waiving the fee of advertising your first coupon. After that, the advertising can be done in a manner similar to that of promoting posts, with you selecting a couple of budget offers (for us it shows $5 and $10) with an estimated reach to the right.
Of course, the beauty in these promotions is the viral factor. As people redeem your coupon, it is shared on their Facebook page in the form of a story (which views do not come off your budget). So the more attractive your offer, the more people that will claim it, and the farther it will spread (keep this in mind when choosing an expiration date).
So go ahead and give it a try, it is a great opportunity to get a coupon circulating for a relatively low cost, and increasing brand recognition while only taking a minute of your time from a computer to implement!
View our page to see our offer: http://www.unclenickspizza.com/facebook
If you need any assistance in setting this up or have any questions, please do not hesitate to contact me. I am always willing to help others when and where I can!
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