Hi all,
I’ve had a small pizzeria going on three years now. I’ve struggled with inherited help still loyal to the old boss, two chain start-ups after I opened and a prolonged illness which necessitated a 60 day closure. Most importantly, I had no real game plan and a false sense of confidence based on past performance. Needless to say, I suffered through two years of nightmare results and unsteady sales. Starting with fresh energy this past January, and sponging up every tidbit of good info from the likes of J_rokk, Nick, WA Dave, and others, I’ve found a new bit of marketing insight, and information outlets (primarily here). My new enthusiasm is that I’ve finally hit a $2500 week. I know many of you will laugh at the this seemingly small number, but from my initial start, and then illness layoff, I have recently seen my gross sales increase almost 50%. Most of it is due to marketing ideas, and the consistency I"ve established since re-opening. I am in a market of about 2500 homes, and feel I have more sales to tap into. My post here is to both say thanks to all those who so unwillingly provide their insight based on years of experience, and to offer hope to those who think bankruptcy (like I considered or closure) is the only way out. Step back, put the ego away, and admit this is much tougher than you ever imagined, and ask for help, and if you are willing to adapt, you will have a good chance at making your business work. Thanks again for all your contributions here.
Pizza Bob
I’ve had a small pizzeria going on three years now. I’ve struggled with inherited help still loyal to the old boss, two chain start-ups after I opened and a prolonged illness which necessitated a 60 day closure. Most importantly, I had no real game plan and a false sense of confidence based on past performance. Needless to say, I suffered through two years of nightmare results and unsteady sales. Starting with fresh energy this past January, and sponging up every tidbit of good info from the likes of J_rokk, Nick, WA Dave, and others, I’ve found a new bit of marketing insight, and information outlets (primarily here). My new enthusiasm is that I’ve finally hit a $2500 week. I know many of you will laugh at the this seemingly small number, but from my initial start, and then illness layoff, I have recently seen my gross sales increase almost 50%. Most of it is due to marketing ideas, and the consistency I"ve established since re-opening. I am in a market of about 2500 homes, and feel I have more sales to tap into. My post here is to both say thanks to all those who so unwillingly provide their insight based on years of experience, and to offer hope to those who think bankruptcy (like I considered or closure) is the only way out. Step back, put the ego away, and admit this is much tougher than you ever imagined, and ask for help, and if you are willing to adapt, you will have a good chance at making your business work. Thanks again for all your contributions here.
Pizza Bob
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