pizzapirate:
Mix in other forms of media like door hangers and publications when the budget allows. Better to saturate a small market with frequency than send out random drops.
The pirate sings my song! Marketing is different than advertising in that marketing is a systematic and planned strategy for developing a brand or “personality” for your business within the marketplace. Marketing is a wide open and creative based process focused on number of impressions you can put in front of customers. Get in front of them as often as you can afford and in as many different forms as makes sense in your marketplace. The more they see you name, log and identity, the more they will remember you and potentially order from you.
These impressions don’t even have to be offers or coupons. I get pieces from Stanislaus tomato company that never have offers, just reinforcing who they are and what they are about. Every time I see one of their newletters, flyers, postcards, personalized letters, website I remember why I am loyal to their brand (beyond product quality)
MOVVID: One reason no one is forecasting “foot traffic” numbers is that many of us will have ZERO clue what to make up as a number. I personally am not sure what you specifically mean by “foot traffic”, but more importantly, you are a 6-month business with little track record. Assume you do not have enough, and always plan for some of your marketing targeted at attracting new customers.
We don’t know what other food competition is in the marketplace, businesses, multi-family residences (like apartments and dorms), your price point, service styles, alcohol or not, and like that. Aim for 200,000 and see how far you can get
“Good” is defined by your business plan goals and what your overall financial picture looks like (break even figures; average ticket amount).