canukfanlady
New member
I just had an epiphany (is that how you spell it?) Anyway. I think I know what I have been doing wrong…
Ok, so mostly I hear back from guys who are saying, hit your market 3 times in 2 weeks, etc.
The problem with this (in my mind) was, HOW THE HELL DO I DO THAT? I have a population within 10 blocks of me each way of 40,000 people I dont have the resources, the time, etc to hit that many people constantly. It would cost me a fortune. Which frankly I dont have. I frankly dont have much of anything at all.
BUT…I came to realize I have to big a focus. If I want to hit up people on a regular basis. I need to be cutting down my focus to a smaller group. I just sent out my menu’s to another 5,000 homes. So in two weeks I will have sent out 10,000. Now, if I just stay in this group, for the next two weeks and market to them ONLY, I WILL be able to market to them consistantly for a couple of weeks more, then I can move on, with more sparatic marketing to them while focusing on my new area. Does this all make sense?
What I was having trouble wrapping my brain around, was how does an operator, living in a small community of only 5,000 kick my rear in sales ALL THE TIME??? Duh, he can market them constantly. It’s a small group. Easy to market regularly. So, I have created for myself, small towns within a city…
Do I finally have it right do you think?
Is there something else I am missing?
Please help me. I will honestly drown soon if I dont get this right.
Ok, so mostly I hear back from guys who are saying, hit your market 3 times in 2 weeks, etc.
The problem with this (in my mind) was, HOW THE HELL DO I DO THAT? I have a population within 10 blocks of me each way of 40,000 people I dont have the resources, the time, etc to hit that many people constantly. It would cost me a fortune. Which frankly I dont have. I frankly dont have much of anything at all.
BUT…I came to realize I have to big a focus. If I want to hit up people on a regular basis. I need to be cutting down my focus to a smaller group. I just sent out my menu’s to another 5,000 homes. So in two weeks I will have sent out 10,000. Now, if I just stay in this group, for the next two weeks and market to them ONLY, I WILL be able to market to them consistantly for a couple of weeks more, then I can move on, with more sparatic marketing to them while focusing on my new area. Does this all make sense?
What I was having trouble wrapping my brain around, was how does an operator, living in a small community of only 5,000 kick my rear in sales ALL THE TIME??? Duh, he can market them constantly. It’s a small group. Easy to market regularly. So, I have created for myself, small towns within a city…
Do I finally have it right do you think?
Is there something else I am missing?
Please help me. I will honestly drown soon if I dont get this right.
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